Power Pricing: How Managing Price Transforms the Bottom Line. Robert J. Dolan, Robert J. Doan

Power Pricing: How Managing Price Transforms the Bottom Line



Download Power Pricing: How Managing Price Transforms the Bottom Line



Power Pricing: How Managing Price Transforms the Bottom Line Robert J. Dolan, Robert J. Doan ebook
Publisher: Free Press
Page: 384
ISBN: 9780684834436

In today's hypercompetitive global marketplace, a company's pricing policy can make or break the bottom line. Yet a surprising number of firms attempt to increase profits without the aid of a carefully and creatively designed pricing strategy. Now, in this long-awaited book, the world's two leading price experts Robert J. Dolan and Hermann Simon take managers beyond conventional thinking to show how their breakthrough system of "power pricing" will improve the bottom line by an order of magnitude. They destroy popular but not necessarily financially savvy ideas on pricing, such as relying on a standard markup on cost rule. They expose as passive the "strategy" of letting the market or a ...

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